ra · di · ate

to spread out from a central point

—

to send out heat or light; shine brightly

What We Do

  • Radiate Licensing Group helps clients grow revenue and brand value through strategic licensing—extending brands into new products, categories, channels, and territories. 

  • We operate across both sides of the market, sourcing and securing outbound licensing deals on behalf of brands and inbound licensing partnerships for manufacturers.

  • Our purpose is to be a positive force in all that we do, serving our clients with integrity, clarity, and passion.

A smiling young man with short brown hair, wearing a black button-up shirt, outdoors with blurred greenery in the background.
A smiling young man with short brown hair, wearing a black button-up shirt, outdoors with blurred greenery in the background.

Meet the Founder

Patrick McGuire is a licensing strategist and dealmaker with more than 20 years of experience building and growing consumer products platforms for leading global brands. He is known for developing high-value partnerships and translating brand equity into scalable revenue streams. His work has contributed to billions of dollars in retail sales worldwide.

As Senior Vice President & Head of North America at CAA Brand Management, Patrick led a team responsible for licensing strategy, business development, and partnership management across a diverse client portfolio including corporate, talent, retailers, and manufacturers.

He previously served as Director of Licensing at GoTo Foods (Auntie Anne’s, Carvel, Cinnabon, Moe’s Southwest Grill, Schlotzsky’s), where he helped build a $900M+ licensed product portfolio and establish licensing as a core growth driver.

Patrick began his career at Octagon where he negotiated and activated major sponsorship partnerships for Fortune 500 clients including The Home Depot and Bank of America.

Founder Experience

ABinBev ArchitecturalDigest AuntieAnnes BathBodyWorks Bobcat BobMarley BonAppetit BudLight Budweiser BuschLight Carvel Cinnabon CondeNast Formula1 Ford Glamour GoldenWest GoToFoods GQ Halls Headspace TheMarzettiCompany MichelobUltra Moe's Mondelez MsRachel NaturalLight Oreo PacSun Schlotzsky Subway SourPatchKids SweedishFish TheCheesecakeFactory Wired
ABinBev ArchitecturalDigest AuntieAnnes BathBodyWorks Bobcat BobMarley BonAppetit BudLight Budweiser BuschLight Carvel Cinnabon CondeNast Formula1 Ford Glamour GoldenWest GoToFoods GQ Halls Headspace TheMarzettiCompany MichelobUltra Moe's Mondelez MsRachel NaturalLight Oreo PacSun Schlotzsky Subway SourPatchKids SweedishFish TheCheesecakeFactory Wired

Our Services

Licensing
Strategy

We develop a focused licensing strategy that aligns your brand with the right opportunities to meet your objectives.

Program
Development

We facilitate product creation and packaging, plus PR and marketing execution to ensure a cohesive program.

Licensee Sourcing & Deals

We identify and vet potential partners, and negotiate and close deals.

Management & Optimization

We actively manage the program through sales analysis, royalty oversight, product approvals, and ongoing business reviews and planning.

Diagram illustrating different categories and subcategories related to branding, including pet products, fashion, toys and games, food and beverages, health and beauty, consumer electronics, home decor and household, gifts and novelties, sporting goods, baby products, and entertainment.